The bounce rate is measured by the number of time visitors spend on your page, and if the user doesn’t stay for a certain amount of time, they will be considered to have “bounced” from your page. Your Bounce RateĤ04 error page is not just frustrating, but it could hurt your bounce rate as well. Just think about how annoying it is to find a link that you wish to get more information, but ended up on a 404 error page that the answer doesn’t exist. If you’re not providing a good user experience, your visitors will spread the word and you will end up losing more customers.Īfter all, you wouldn’t want to waste your time and effort building your website, just to end up having unhappy visitors, right? Not only search engines might give you a lower rank, but there are also a few things that you should notice as well. So if you think that having broken links on your website wouldn’t damage your site, you are wrong. When Google Spiders detected too many 404 error pages, your website’s value will decrease from the search engines’ perspective. So when Google Spiders crawl my site and follow that link to the other website, Google Spiders will read it as a dead end. Let’s say I have linked to a particular website, but a few months later, the website owner took the link off their website. So you’d have to check it from time to time to see if the link is still working. However, the thing about external links is that you need to spend more time checking them because you wouldn’t know when will the link changes as we are not in control. This will be an external link because it is linking to another website. If you would like to read more on internal links, here’s another piece that was written by our team! Have a read: Why Internal Links Matter To Your SEO Effort? 2) External LinksĮxternal links or outbound links refer to the links that are pointing to another website.įor example, I am referring to Neil Patel’s blog post on how he used a case study to grow his sales by 185%, and I’m linking to it here.
#Quickway to fix broken links update#
So whenever you update or make any changes to your website, you should always check your internal links and make sure that the links are working. For example, here’s an internal link that will guide you to read the 9 benefits of internal linking our team has written.Ĭlicking on these internal links will direct users to the same website, but a different page. These links are the ones that you have the most control on your website. The internal links refer to links that go from one page on your website to another. There are 2 types of broken links on your website: 1) Internal Links
What Are Broken Links?īroken links are links that send a message to its visitors that the webpage no longer exists, triggering a 404 error page. Therefore, let’s start by identifying the broken links. Well, it will definitely take a lot of time to check all the links on your website, especially when you have a large site and don’t know where to start. Nobody wants broken links on their website, but not many website owners are willing to spend their time to check on the links and fix or remove them.Īccording to LinkTiger, big companies such as Apple and IBM have the most broken links on their website, who would’ve guess right?īack to the question: How Do You Find and Fix Broken Links To Improve Your SEO?
Eventually, search engines will give you a lower rank.īroken links will chase your visitors away and hurt your SEO efforts. When visitors stumble upon a broken link, they wouldn’t want to continue to explore the other pages, because they can’t!Īnd when visitors spend lesser time on your site, search engines will assume that your website is not providing a good user experience. That’s right! Not only the users, but search engines hate broken links too. “Broken Links” has the most votes that annoy users the most.īroken links are not only annoying, but it can also hurt your SEO efforts as well.
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